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Disney’s Star Wars: Forces of Production, Promotion, and Reception by W. Proctor and R. McCulloch (e

The movie Star Wars (1977) and the evolving Star Wars universe never were just films or simple family entertainment. To many fans, seemingly it became a surrogate religion or a way of life. The merchandise, action figurines, literature or cartoon adaptations and spin-offs earned George Lucas and Lucasfilm fortune after fortune (he directed and produced […]

Sex, Politics, and Religion in Star Wars by Douglas Brode and Leah Deyneka (eds.) (2012)

Director George Lucas must have sensed something of the future success of his space saga when in 1977, he presented the first episode to the public; wisely, he established a deal with 20th Century Fox, which would grant him full rights to licensing and merchandising. Reproductions of his characters could be found on almost any […]