Disney’s Star Wars: Forces of Production, Promotion, and Reception by W. Proctor and R. McCulloch (eds.) (2019)

The movie Star Wars (1977) and the evolving Star Wars universe never were just films or simple family entertainment. To many fans, seemingly it became a surrogate religion or a way of life. The merchandise, action figurines, literature or cartoon adaptations and spin-offs earned George Lucas and Lucasfilm fortune after fortune (he directed and produced […]